Digital Print Design Fundamentals
This course is designed to familiarize the student with the necessary
tools for producing well designed print materials. The student should
come out of the class with a thorough understanding of the tools available
to the contemporary print designer. They will also have a portfolio of
materials to present to prospective employers showcasing their talents.
The course is about both software and design. We will use Illustrator,
Photoshop and Quark XPress to learn the concepts of desktop publishing
and design. We will have regualr critiques of the students projects in
class and I expect class participation.
You are responsible for all material presented in class, including announcements
about course procedures ie; attendance is required.
-- 50% of your grade will be based on the final portfolio produced. Start
early! The final portfolio will be graded on both creativity and craftsmanship.
Presentation is important. Your final portfolio must include all exercises
listed on the syllabus.
-- 25% will be based on the portfolio produced for the midterm including
all homework assignments.
-- 25% is class participation and attendance. This class will rely heavily
on critique sessions, it is imperative that you participate.
What you need to buy
1 Zip Disk (maybe more)
Cash for Color output
1 ream of laser printer paper
The Photoshop Bible By Deke
Paperback - 913 pages Bk&Cd Rom edition (July 1998) IDG Books Worldwide;
ISBN: 0764532316 ; Dimensions (in inches): 1.95 x 9.23 x 7.44
Stop Stealing Sheep & Find Out How Type Works US$20 ISBN: 0-672-48543-5
How computer graphics magazine
Step by Step Graphics magazine
Production, Design and imaging essentials
Session 1 Introduction to course.When to use what. Raster vs Vector
files. Introduction to the macintosh and Adobe Photoshop.
-- Homework: Bring in examples of interesting design. 2d 3d or
Homework: Listen to the VTC online training section on Desktop
design and on introduction
to Photoshop 5
Session 2 .The Photoshop tools
-- Homework: Bring in examples of Bad Design be able to discuss
Session 3 The Photoshop Imaging chain.Slide lecture
-- Homework: create a drawing using the photoshop tools.
Session 4 Adobe Photoshop Continued. Resolution, bit depth file
size Color space...
Scanning and image capture
-- Homework: Scan some images
Session 5 Adobe Photoshop Digital cameras and other means of
-- Homework: Self Portrait
Session 6 Illustrator introduced. Bauhaus Design concepts. Positive
negative space, line weight, rhythm. balance
-- Homework: create a number of CD covers Utilizing Illustrator
Session 7 Type Design. Elements of type, Designing with tpye.
The postscript language Kerning and tracking, serif vs. sans serif, foundries...
Illustrator Exercise: create an advertisement
Session 8 Midterm Critique.
Work is Due at the BEGINNING OF CLASS No exceptions
Session 9 Working between programs. File formats. Package Design.
Designing for the third dimension.
-- Exercise: create a bottle design
Session 10 Page layout with Quark XPress
-- Exercise: Create a series of postcards. Funky or conservative.
Session 11 Multipage layout with Quark Xpress
-- Exercise: Create a calendar
Session 12 More Design. exercise: Brochure/Annual report
-- Exercise: Create a Logo
Session 13 Output options. Preparing files for printing on the
-- Exercise: create a poster
Session 14 lab time
Session 15 FINAL CRITIQUE ALL WORK MUST BE COMPLETE
BY THE BEGINNING OF CLASS. NO LATE WORK WILL BE ACCEPTED!