Senior Lab

Senior Seminar Lab Professor Terry Towery terryt@mac.com
Description: Nobody is looking to "discover" you. It is your responsibility as an artist, whether commercial or fine art, to promote yourself and your work. This objective of this course is to help you learn how to promote yourself as an artist. This class is an adjunct to the senior seminar. We will discuss self promotion and getting your work out in the world. We will discuss a number of strategies for artists of all kinds, commercial and personal, to get their work published and exhibited. Please feel free to bring work in at any time for discusssion and critique. The class will be run in a seminar style with discussion and class participation. The schedule below is a guidleine only and we will most likely change it during the term. I promise not to give an "make work" that will waste your valuable time however there are a few required assignments including a web site of your personal work and a print promotional piece of your choosing. We will focus on print promotional materails first, then your web web since it is more time sensitive Assumptions You are highly proficient in Photoshop and are capable of using Illustrator Dreamweaver and/or Flash	Materials required for course: Cdr and/or DVDr or flash drive etc for storage A variety of high quality inkjet papers Large transportable Hard drive, ipod, flash drive or other means of transporting digital image files intellect wit and creativity Optional: Funds for: printing a postcard (Approx $100.00 + postage) and establishing a Web presence. Textbook: Recommended reading:Real World Photoshop, Robert Hirsch's Photographic Possibilities: the Creative use of material and processes, Photoshop WOW, Master course in adobe Photoshop, Real world color management,
Evaluation Criteria: Assignments: Participate in class discussion Create a web site Create self promotional print materials get published or exhibited during the term. Midterm Critique = 20% Postcard = 10% Statement etc = 10% Final Portfolio eg Web site= 40% Class participation in critiques and lectures = 20%	Grading: * see below Participation and attentiveness in class make up (20%) of your grade. Students actively involved in class, as well as in discussions and critiques, are highly regarded by the instructor. The interaction with other students will improve your understanding of both influence and community in the making of art. 80% assignments: Assignments must be turned in on time or 1 grade level will be subtracted for each late week.	Attendance Policy Attendance is mandatory. More than 3 absences may result in a failing grade for the course.Please be prompt for class. Anyone arriving more than fifteen minutes past the start of class will be counted as late. Three lates equal one absence. In Class: No phones, no beepers, no e-mailing, no surfing the net, No IMing, no chewing tobacco or dipping.
More iNfor on WEb design Dreamweaver tutorials from Adobe Home Basic web concepts Building a web page Building a website Introduction to CSS CSS tutorial Advanced HTML Intro. to programming Misc. topics	CS3 Video Podcasts: Creative Photoshop with John Reuter Russel Brown Russel Brown Adobe creative suite photoshop TV Peachpit author tips http://www.photoshopkillertips.com/ Lynda.com Pay and free tutorials Photoshop external links: Adobe Professional photography resources MAKE imaging DIY Photo Top Ten Disposable digital camera MODS Nikon Resources page http://www.russellbrown.com/cool_links.html Celebrities photoshopped to look like normal people get lost for hours

Senior Seminar Lab
Professor Terry Towery terryt@mac.com

Description:
Nobody is looking to "discover" you. It is your responsibility as an artist, whether commercial or fine art, to promote yourself and your work. This objective of this course is to help you learn how to promote yourself as an artist.

This class is an adjunct to the senior seminar. We will discuss self promotion and getting your work out in the world. We will discuss a number of strategies for artists of all kinds, commercial and personal, to get their work published and exhibited. Please feel free to bring work in at any time for discusssion and critique. The class will be run in a seminar style with discussion and class participation. The schedule below is a guidleine only and we will most likely change it during the term. I promise not to give an "make work" that will waste your valuable time however there are a few required assignments including a web site of your personal work and a print promotional piece of your choosing. We will focus on print promotional materails first, then your web web since it is more time sensitive

Assumptions
You are highly proficient in Photoshop and are capable of using Illustrator Dreamweaver and/or Flash

Materials required for course:
Cdr and/or DVDr or flash drive etc for storage
A variety of high quality inkjet papers
Large transportable Hard drive, ipod, flash drive or other means of transporting digital image files
intellect wit and creativity

Optional: Funds for:
printing a postcard (Approx $100.00 + postage)
and
establishing a Web presence.

Textbook:

Recommended reading:Real World Photoshop, Robert Hirsch's Photographic Possibilities: the Creative use of material and processes, Photoshop WOW, Master course in adobe Photoshop, Real world color management,

Evaluation Criteria:

Assignments:
Participate in class discussion
Create a web site
Create self promotional print materials
get published or exhibited during the term.

Midterm Critique = 20%
Postcard = 10%
Statement etc = 10%
Final Portfolio eg Web site= 40%
Class participation in critiques and lectures = 20%

Grading: * see below
Participation and attentiveness in class make up (20%) of your grade. Students actively involved in class, as well as in discussions and critiques, are highly regarded by the instructor. The interaction with other students will improve your understanding of both influence and community in the making of art. 80% assignments: Assignments must be turned in on time or 1 grade level will be subtracted for each late week.

Attendance Policy
Attendance is mandatory. More than 3 absences may result in a failing grade for the course.Please be prompt for class. Anyone arriving more than fifteen minutes past the start of class will be counted as late. Three lates equal one absence.

In Class: No phones, no beepers, no e-mailing, no surfing the net, No IMing, no chewing tobacco or dipping.

More iNfor on WEb design

Dreamweaver tutorials from Adobe

CS3 Video Podcasts:
Creative Photoshop with John Reuter
Russel Brown Russel Brown
Adobe creative suite
photoshop TV
Peachpit author tips
http://www.photoshopkillertips.com/
Lynda.com Pay and free tutorials
Photoshop external links:
Adobe Professional photography resources
MAKE imaging
DIY Photo
Top Ten Disposable digital camera MODS
Nikon Resources page
http://www.russellbrown.com/cool_links.html
Celebrities photoshopped to look like normal people
get lost for hours

Senior Lab
	There will be additional open crit sessions.
	Dicussion Topic	Assignment	Weekly reading
Week 1	Introduction to course	Bring samples of work you plan to include in the senior show to class next week. Artists statements. What do you do?	Artist's statements
Week 2	look at and discuss students' sample work Intro The Basics of the Internet. Basic web concepts Intro session. Discuss the course and the materials needed. Homework: Read the section on html Completely. Building a web page Introduction to html Web site structure and directory structure	Good and Bad design - Find examples of Photographers web sites that you think are effective. Find at least one example of bad web design	Building a web page Basic web concepts Site Proposals due next week see web style guide
Week 3	Technology review day Print stuff look at and disucss web examples Self promo cards, catalogs Flash vs html discussion Marketing 4 Who What Why where	find examples of photographers' self promotional pieces and bring in examples. Look at Photoserve and PDN annual. 1. Download the template appropriate for your method and mock up a printer ready card, or catalog- print it out and bring it to class 2. Begin your web site - collect all your assets and organize you info design	Presentation resources and Modernpostcard.com PSPRINT.com
Week 4	Planning and Design Considerations the four Is of digital design - Identity, Information, Interface, Interaction	Getting a web host and registering domain names the list	Dave Ragget's intro to HTML
Week 5	Intemediate html Tables and frames Optimizing your code imagemaps. Dreamweaver	Customizing Photoshop Web Photo Gallery HTML Styles	Homework: Advanced HTML optional advanced topics Introduction to CSS CSS tutorial Intro. to programming Misc. topics
Week 6	Technology review Day Dreamweaver and FTP mailing lists	Collect 25 names and contact info of art director's each to share with class	Dreamweaver tutorials promoting your show
Week 7	Presentation - Mounting matting framing	Leave behinds, self promo, mailers, web sites (Photoserve)...	promoting yourself as an artist The Brand Called You The Brand Called URL
Week 8	exhibiting -	Opportunities and mapping a career	Internships
Week 9	editorial vs advertising - portfolio drop-offs	House of Portfolios and alternatives	read all these!
Week 10	The game of Art
Week 11	related job opps - Photo Research, Stock agency, assisting, photo editing, Web, Labs, print industry, designers, TV, Film industry, Advertising	Assisting and Freelancing - rejections Stock agencies, reps, Source books	Building Arts Audiences and Communities on the Web
Week 12	Artists' packets
Week 13	Crit Web sites
Week 14	After College - Grad schools what to look for - top ten programs	Alternatives to grad school Whitney Program- Bard curatorial program Artists in the maketplace Bronx Museum of Art
Week 15